Trademark Guideline

build.works' trademarks and brands are intellectual property of build.works technology OÜ and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using build.works’ trademarks and brands properly in all communications, documents, and electronic messages.

These Guidelines apply to build.works employees, customers, partners, licensees, outside suppliers and vendors, and other third parties. If you are a Licensee of a build.works trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of build.works brands, then these Guidelines apply to your usage of build.works brands.

You may reference build.works’ products and services using the build.works trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by build.works in its sole discretion. The build.works trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by build.works or any of its subsidiaries.

 

Specific Do’s and Dont’s
Buildworks Suppliers and Vendors
Please follow the specific trademark usage guidelines, if any, contained in your agreement with build.works. Use of build.works’ trademarks and brands must be explicitly approved by build.works. Please contact your build.works representative with any questions regarding the approval process.

 

Trademark Notices
Properly designate the status of build.works trademarks by using the correct trademark symbol (® or ™) reflecting build.works’ ownership of particular marks as set forth below. Also include an attribution of build.works’ ownership in the following format: “_______ is a trademark of build.works technologies OÜ”

  • In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:

    • Properly designate (with ® or ™) all of build.works trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and

    • In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.

  • In newsletters, magazines, and publications containing multiple articles:

    • Properly designate (with ® or ™) all of build.works trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.

 

  • In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:

    • Properly designate (with ® or ™) all of build.works trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.

  • In all charts or graphs, properly designate trademarks (with ® or ™).

  • On all packaging, always use the trademark symbol in every reference.

Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive
Use the build.works trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “the build.works® manufacturing solution rocks”). 
build.works trademarks should not be used in possessive form or as verbs.

 

References to Buildworks America, Inc. or Buildworks Group OÜ
When build.works is used to refer to our company, Buildworks America, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to build.works as a company. Example:

 

Correct: build.works is now offering its customers more choices than ever.
Incorrect: build.works® is now offering its customers more choices than ever.

Ownership Assertion
Do not assert rights over any build.works brand whether by incorporating a build.works brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes a build.works brand.

Logo Use
Do not make unlicensed use of build.works logos, such as the bw logo listed below. Third party use of Buildworks logos requires a license or written permission from build.works. If you are interested in obtaining a license to use a build.works trademark or logo, contact us to discuss your proposed use.

 

Style of Use
When using build.works’ trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.

 

No Trademark Bidding
Unless expressly permitted in an agreement between you and build.works, you may not bid on a build.works trademark (or any variant or extension thereof) as a keyword on any search engine, or use a build.works trademark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.

 

No Tarnishment
You may not use a build.works trademark in a disparaging or degrading manner.

 

Logos
The following is an illustrative, non-exhaustive list of logos and trademarks owned by build.works. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of build.works trademark or other intellectual property rights in that name or logo.

Word Marks

 

build.works®

If you become aware of any usage of build.works trademarks or brands in violation of these Guidelines, please contact us.

© 2021 by build.works